Purple Tuesday

Purple Tuesday is an international initiative dedicated to enhancing the customer experience for disabled individuals. Established in 2018, it serves as a catalyst for organizations to identify and implement changes that promote accessibility and inclusivity. The movement underscores the importance of recognizing the needs of disabled customers and taking actionable steps to meet them.

When Is Purple Tuesday?

The next Purple Tuesday is scheduled for November 4, 2025. On this day, businesses and organizations worldwide will participate in various events and activities aimed at promoting disability inclusion. These events are designed to raise awareness about the challenges faced by disabled individuals and to showcase the commitments made by organizations to improve accessibility.

In the lead-up to Purple Tuesday 2025, several key events are planned:

• 14th January 2025: A webinar titled “Why We Need Purple Tuesday” will feature personal stories from disabled individuals, highlighting the barriers they encounter in everyday customer interactions.
• 4th February 2025: A session on “Cancer Awareness in the Workplace” will explore how organizations can support employees navigating the challenges associated with a cancer diagnosis and treatment.
• 25th March 2025: A discussion on “Creating Accessible Tourism Destinations” will focus on building inclusive tourism environments and the latest trends in accessibility.
• 22nd April 2025: An exploration of the impact of noise on neurodiverse individuals, offering insights into creating sensory-friendly spaces.
• 20th May 2025: A session titled “Harnessing the Power of Assistive Technology” will delve into innovative solutions and inclusive design practices reshaping industries.
• 24th June 2025: A discussion on “What is PTSD and How to Support Colleagues in the Workplace” will provide strategies for creating a supportive work environment for individuals with PTSD.
• 22nd July 2025: A comprehensive overview of disability awareness aimed at building greater understanding and empathy in the workplace and beyond.

These events are part of the Purple 365 initiative, a year-round disability training and development resource for organizations. Purple 365 offers monthly webinars, resources, and practical case studies to help organizations build knowledge and implement inclusive practices.

What is the Purpose of this Event?

Participating in Purple Tuesday provides organizations with the opportunity to make meaningful commitments to disability inclusion. This can include hosting disability inclusion training, reviewing and improving accessibility of services, and engaging with disabled customers to understand their needs. By taking part, organizations not only enhance the customer experience for disabled individuals but also tap into a significant market segment.

The spending power of disabled people and their households worldwide is currently estimated to be worth $13 trillion, increasing by 14% every year. However, only 10% of businesses have a targeted strategy for this market. By improving accessibility and customer service, organizations can attract and retain disabled customers, leading to increased customer loyalty and business growth.

It’s important to note that only 8% of disabled people are wheelchair users, and 80% have non-visible impairments. This highlights the need for organizations to consider a wide range of disabilities when implementing inclusive practices.

Purple Tuesday has a global reach, with events planned in the UK, USA, UAE, Southeast Asia, and Pakistan. The initiative has ambassadors from around the world, reflecting the diverse community of disabled people.

Organizations looking to get involved can start by making a commitment to improve accessibility and inclusivity. This can be as simple as providing disability awareness training for staff, conducting an accessibility audit of services, or implementing assistive technologies. Sharing these commitments on social media using the #PurpleTuesday hashtag can also help raise awareness and encourage others to take action.

Purple Tuesday is a significant initiative that encourages organizations to recognize the importance of disability inclusion and take actionable steps to improve the customer experience for disabled individuals. By participating in Purple Tuesday 2025 and engaging with the events leading up to it, organizations can make meaningful changes that benefit both their customers and their businesses.